Chocolate Love Factory are a playful bunch. You’d have to be to proceed with such a moniker. Since their 2010 demo, Biscuit Music, to their debut single ‘Rat Bag/Texty Texty’, the Northern Irish trio of Rory Dee (vocals and guitar), Pearse McClelland (bass) and drummer John Quinn have been blurring the boundaries between grunge and stoner: explosive, blistering grooves that rumble with angst and melodic sensibilities.
Let’s start with the obvious: Chocolate Love Factory. Where did the name come from?
Rory Dee: It’s a truly legendary story. We’d got our first gig, and I’d been struggling with a name. I was thinking of going for something like one of Nirvana’s early pisstake names; just until we had more time to think about it. I had ‘Coughing Coffin’ and a few others that were pretty awful.
Then the promoter emailed again, saying she needed all our details, as she had to get a write up in the local paper. My girlfriend was sitting there, and I asked her what she thought we should call the band and, swear to god, ‘Chocolate Love Factory’ were the first three words that came out of her mouth. We both laughed for a wee bit, and then I was like: “Yes”’. And so, the stupidest name in rock history was born (thanks, love!).
Were you surprised by the initial online positive feedback?
RD: Yeah it was class, we didn’t know what to expect. We thought they were good songs, and well recorded, but we were just doing what we wanted to do: not sparing a thought for what our audience would be. There were a few cool reviews of it and stuff, and then we were listed in Live4Ever’s ‘Best of 2011’ list halfway through the year. It was encouraging to see things like that.
But aye, releasing that in one of the big-ish venues over here, the Spring & Airbrake, was pretty awesome too. A truly memorable night, with all the bands we’d played with and loved during that previous year on the bill, and a load of people came out. It was cool to see all the hard work that went into promoting it paying off. Even looking back at some of the videos from that night, the crowd reaction was awesome.
Having followed your output since then, Octavia embraces grunge aesthetes. Has it been a conscious decision to move away from your desert rock roots?
RD: No, not at all. We like to move forward in the most natural way possible; through jamming and not really thinking about stuff too much. Wherever our guitars want to take us – we’re just the mediums. I want it to be a true expression. Also, the addition of Pearse [McClelland] on bass has definitely brought a lot more energy to proceedings. He’s a wee punk at heart. The new EP isn’t gonna be filled full of ‘Motivator’s’ – it’s really varied – although, yes, I think the desert rock sound has definitely taken a back seat on this one.
Pearse McClelland: It was a conscious decision to spend more time and care when writing ‘Motivator’ and other songs. It’s different from anything we’ve done before, but it’s fun to try something different. Maybe the next EP we do will be freestyle jazz!
RD: John [Quinn] would go mad for that shit like!
RD: Personally, I become enamoured with things for years. First, it was Nirvana and the whole grunge thing. I have a huge catalogue of rip-off Nirvana songs I used to write for ages. Then I started this band while I was obsessed with Queens of the Stone Age; trying to be them for a few years. It feels like another new phase coming on right now, but it’s not clear what it’s inspired by just yet. A microcosm of a load of new stuff I’ve discovered over the past while. Our own sound, maybe? You’ll have to decide for yourself!
AU Magazine recently described you as: “one of this small country’s [Northern Ireland’s] best in riff-fuelled rock.” This must fill you with pride.
RD: Oh yes, it’s always cool when you don’t get slagged [off] in reviews! We have a lot of respect for the guys at AU, so to hear them praising us like that is pretty sweet.
PM: When there are bands like ‘LaFaro’ and ‘The Rupture Dogs’ around here, who consistently write awesome riffs, then yes, that’s pretty fucking cool!
RD: I know. When there are bands like ‘Lantern for a Gale’ knocking about here, too, it’s a class comment to receive.
I’ve noticed that you played a homecoming show in May at the end of last year. How supportive have friends and family been since the Love Factory opened?
PM: They’ve been great for us to be honest. I don’t think we’d have the same enthusiasm for what we do if it wasn’t for them.